Nikolay Epifanov
Founder & CEO, Unifi Consult
Lead Consultant
20 years of executive experience, EMBA and PMP. Nikolay leads engagements in strategy, digital transformation, SaaS development, AI adoption, operations and product design.
Business solutions
that work
Business solutions that work
We connect strategic clarity with applied AI. We help leaders find new avenues for growth, build products and turn technology into measurable business results. We connect strategic clarity with applied AI to create products and measurable growth.
- 20 years of executive experience
- Projects for Sber, X5 Tech, Miro, VK and NVIDIA
- Strategy, research, AI and growth expertise
Margarita Staf
Founder & CEO, Net.Works
Lead Consultant, Unifi Consult
14 years in social media listening and research. Margarita turns evidence about markets, demand, audiences, media and reputation into actionable decisions.
Trusted by
How we can help
How we work
One team with the client — from a complex challenge to a working solution
We bring together the right capabilities, carry decisions through implementation and transfer the methods and tools that keep delivering after the engagement ends.
Senior experts lead the critical work
Practice leaders immerse themselves in the context, join the key working sessions and remain accountable for solution quality.
One team, built around the challenge
We combine strategy, research, product, marketing, data and engineering capabilities in the mix the engagement requires.
From recommendation to implementation
We launch change with the client team and leave behind the methods, models and tools needed to continue independently.
Net.Works research · 2025
How Russian companies use social media and news data
Evidence from 90 companies, from small businesses to major enterprises: data sources, team use cases and the barriers to turning analytics into decisions.
Open the research (RU)
Original Russian-language publication
Clients & reviews
Trusted by leaders
Anastasia Yaroshevskaya
I recommend Unifi as a partner for AI solutions tailored to specific enterprise needs.
Emin Aliyev
The team helped us identify growth opportunities and build a data-led sales approach.
Dmitry Tilipman
One sound management decision based on this work repays the consulting investment many times over.
Client reviews
What clients say about working with us
Anastasia Yaroshevskaya
HR Director, X5 Tech
I would like to thank Nikolay and the Unifi team for advising us on HR automation with transformer-based neural networks. I recommend Unifi for bespoke enterprise AI and the implementation of proven AI solutions.
Emin Aliyev
Managing Director, Criteo Russia & CIS, 2014–2018
We worked with Nikolay and his team to grow Criteo Russia sales, identify new opportunities and build data-led operating algorithms. The results confirmed the approach. I strongly recommend the team for complex product challenges, especially in marketing technology and revenue growth.
Dmitry Tilipman
CEO, AMS Group
We worked with Nikolay on business-model diversification and new ways to monetise our assets. One sound management decision based on this work repays the consulting investment many times over.
Sergey Yakovlev
Board Member, MCCA, Moscow Region
Nikolay made a substantial contribution to audits of several IT companies represented by the Moscow Regional Bar Association. I recommend Unifi as a reliable partner and a strong expert team.
Let’s discuss your challenge
For an initial conversation, briefly describe the context and the outcome you need — we will suggest a practical next step.
Nikolay Epifanov
Founder & CEO, Unifi Consult
Strategy, digital products and technology
Margarita Staf
Founder & CEO, Net.Works
Research and analytics